What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Pojbuky - obecní úřad anchors on Blue (#485398) as their primary brand signal, paired with Purple (#8b5a99), and accented by Purple. The palette leans cool — projecting trust and professionalism.
#485398
Primary
#e4d6f8
Background
#28283a
Text
#ffffff
Surface
#8b5a99
Secondary
#b88ccb
Accent
Typography
Headings set in PlayWeb (a sans-serif — clean, modern, and optimized for digital), body in OpenSansWeb (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Pojbuky - obecní úřad is formal and professional, warm and approachable, simply spoken and accessible.
third
high_school
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, based in CZ.
CZ
local
cs
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Brand Codes
Lavender
Used in the website's background and accents, creating a calming and traditional feel.
OswaldWeb
Used for headings, providing a modern and readable experience.
Czech flag
Display of the Czech flag, representing national identity and pride.
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