Povodí Ohře, státní podnik
The RulerWhat Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Povodí Ohře, státní podnik anchors on a muted Blue (#3b494c) as their primary brand signal, paired with Blue (#556a7d), and accented by Yellow. The palette balances warm and cool tones.
#3b494c
Primary
#e8e9ea
Background
#556a7d
Secondary
#b8bc97
Accent
#fefefe
Background
#53533b
Accent
Typography
Headings set in Pragati Narrow (a sans-serif — clean, modern, and optimized for digital), body in Mukta Vaani (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Povodí Ohře, státní podnik uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: corporate, governmental, naturalistic.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Povodí Ohře, státní podnik is formal and professional, authoritative and decisive, technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoPrimary shape: abstract
Brand Codes
Dark Green
Used for the logo and accents, representing water and nature.
Czech Rivers
References the importance of rivers in Czech culture and environment.
Social Media Intelligence
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