What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
PPF Group anchors on Blue (#284168) as their primary brand signal, paired with Blue (#b4bcc7), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#284168
Primary
#012a59
Background
#b4bcc7
Secondary
#556782
Accent
#808da0
Accent
#faf8f4
Background
Typography
Headings set in PPFDisplay (a display face — designed for headlines and visual impact), body in Neue Haas Unica W1G (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
PPF Group uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: corporate, modern, clean.
Wordmark
rectangle
Text
3/10
Brand Character
PPF Group is formal and professional, authoritative and decisive, technically detailed.
first_plural
college
formal
Signature Words
Design Playbook
corporate, business, candid
natural
monochrome
flat
top
rounded
balanced
image
Yes
Digital Footprint
Built on Next.js, active on 2 social platforms, offers dark mode.
Market Presence
multinational, based in CZ.
CZ
multinational
cs
PPF Group is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PPF Group. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary SVG
Primary LogoPrimary shape: rectangle
Brand Codes
#012a59
Dark blue used in the logo and as a primary color throughout the website.
PPFDisplay
Custom font used for headings, conveying a modern and corporate feel.
30 years of history
The website highlights the company's 30-year history and the vision of its founder.
PPF Logo Font
The PPF logo uses a bold, sans-serif font with a distinctive, slightly rounded letterform, particularly noticeable in the 'P' and 'F'.
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