Financial Services
Brand identity analysis across 165 financial services brands in the finance industry.
Dominant Colors
#0078c7
Blue
14%
#171e4e
Blue
10%
#0099ff
Blue
9%
#021ec3
Blue
6%
#d6101a
Red
6%
#225fa4
Blue
6%
#776959
Orange
6%
#3c2e31
Red
6%
#e1001a
Red
6%
#2a353a
Blue
6%
#412772
Purple
6%
#e3e7f4
Blue
6%
#a07c5d
Orange
6%
#a48e6e
Orange
6%
#2d4b5f
Blue
6%
Popular Heading Fonts
Montserrat
Sans Serif
flore
Serif
Roboto
Sans Serif
Scania Sans Headline
Sans Serif
Arial
Sans Serif
newsGothic_roman
Sans Serif
Helvetica Neue
Sans Serif
Helvetica
Sans Serif
Inter
Sans Serif
Kern Regular
Sans Serif
Average Brand Voice
Formality
72%
Humor
11%
Enthusiasm
42%
Technicality
66%
Warmth
44%
Confidence
80%
Urgency
34%
Exclusivity
35%
Nostalgia
21%
Rebellion
8%
Niche Stats
165
Total brands
126
With logos
165
Voice analyzed
57
With social
