Provident
The Everyman“common.loading”
Serves Individuals seeking personal loans
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Provident anchors on a muted Green (#d3dbd0) as their primary brand signal, paired with Orange (#4f3116), and accented by Blue. The palette balances warm and cool tones.
#d3dbd0
Primary
#4f3116
Secondary
#0bb5f7
Accent
#bbd8bf
Accent
#82cb51
Accent
#cc9b54
Accent
Typography
Headings set in branding (a sans-serif — clean, modern, and optimized for digital), body in nunito (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Provident uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Provident is authoritative and decisive, energetic and passionate, urgent and action-driven.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
active on 4 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Bright Cyan
Used for primary call-to-action buttons and highlights, conveying a sense of modernity and accessibility.
Nunito
Friendly and approachable sans-serif font used for headings and body text.
Vyberte si tu správnou půjčku.
Repeated tagline emphasizing choice and suitability.
Loan Calculator
Prominent loan calculator on the homepage to encourage immediate engagement.
Overlapping Ovals
The logo features two overlapping ovals, one in blue and one in green, creating a distinctive shape.
Social Media Intelligence
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