Financial Services

Loans

Brand identity analysis across 8 loans brands in the financial services industry.

Dominant Colors

#d0dccb

Green

24%

#df111a

Red

24%

#d3dbd0

Green

24%

#fae2e4

Red

15%

#d9353e

Red

5%

#be3a1e

Red

2%

#43352e

Orange

2%

#00a8e6

Blue

2%

Popular Heading Fonts

branding

Sans Serif

Abril FatFace

Display

Arial

Sans Serif

Montserrat

Sans Serif

Roboto

Sans Serif

Times New Roman

Serif

Abel

Sans Serif

Average Brand Voice

Formality

52%

Humor

15%

Enthusiasm

68%

Technicality

38%

Warmth

52%

Confidence

77%

Urgency

67%

Exclusivity

14%

Nostalgia

15%

Rebellion

9%

Niche Stats

8

Total brands

6

With logos

7

Voice analyzed

5

With social