What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
PUMAN anchors on a muted Orange (#d6cfca) as their primary brand signal, paired with Blue (#dee2e6), and accented by Gray. The palette leans warm — inviting and energetic.
#d6cfca
Primary
#2e3136
Text
#fefdfc
Background
#dee2e6
Secondary
#5e5c5b
Accent
#b0a7a3
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
PUMAN is authoritative and decisive, cool and detached.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Praha, CZ.
CZ
Praha, CZ
local
cs
PUMAN is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by PUMAN. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
Montserrat
Used for headings, providing a modern and bold look.
PUMAN
Short, memorable name that combines 'půjčovna' (rental) and 'man'.
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