Roman Lukas - tenzometrická technika
The Ruler“LUKAS - TENZO”
Serves Engineers and technicians in industrial settings
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Roman Lukas - tenzometrická technika anchors on a vivid Yellow (#f9f925) as their primary brand signal, paired with Yellow (#fefe5d), and accented by Yellow. The palette leans warm — inviting and energetic.
#f9f925
Primary
#fefe5d
Secondary
#88881c
Accent
#6a6b5f
Accent
#dbd8d0
Accent
#fcfcfd
Background
Typography
Headings set in Georgia (a serif — evoking tradition, authority, and print heritage), body in Helvetica (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Roman Lukas - tenzometrická technika uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: clean, modern.
Wordmark
rectangle
Text
3/10
Brand Character
Roman Lukas - tenzometrická technika is authoritative and decisive, technically detailed.
third
college
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Bright Yellow
Used for accents and highlights, creating a technical and precise feel.
Georgia
Traditional and readable font used for body text.
Roman Lukas
The domain and brand name prominently feature the founder.
Stylized L
The logo features a stylized letter 'L' made of parallel lines, resembling a sensor or measuring device.
Lukas Logo
The logo features a stylized letter 'L' made of parallel lines within a yellow square, accompanied by the company name 'LUKAS' and a description of their products in bold text.
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