SMart Credit
The Ruler“Faktoring pro firmy: proplatíme vaše faktury před splatností do 24 hodin. Řešení firemní likvidity.”
Serves Small and medium-sized businesses
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SMart Credit anchors on a vivid Blue (#00abf2) as their primary brand signal, paired with Green (#5eb95e), and accented by Gray. The palette balances warm and cool tones.
#00abf2
Primary
#6c6e70
Accent
#000000
Background
#ffffff
Background
#5eb95e
Secondary
#e6e6e6
Accent
Typography
Headings set in Helvetica Neue (a sans-serif — clean, modern, and optimized for digital), body in Verdana (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SMart Credit uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SMart Credit is authoritative and decisive.
third
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on WordPress.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
00BCF5
A bright cyan color used for the logo and key elements, conveying innovation and trust.
Verdana
Clean and readable font used for body text, providing clarity and a professional feel.
Factoringové financování
The core service offered, highlighting their expertise in factoring finance.
SMART CREDIT wordmark
The wordmark uses a bold, sans-serif typeface for "SMART CREDIT" with a vertical bar on either side, and a smaller, italicized sans-serif font for "factoring finance".
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