Financial Services
Brand identity analysis across 33 financial services brands in the financial services industry.
Dominant Colors
#f84400
Orange
14%
#172859
Blue
14%
#eaf4f8
Blue
14%
#434d56
Blue
14%
#f89628
Orange
14%
#b7b6cb
Blue
14%
#e12a22
Red
5%
#252e35
Blue
1%
#3090e8
Blue
1%
#36286a
Blue
1%
#515b6b
Blue
1%
#535e86
Blue
1%
#545772
Blue
1%
#6fd680
Green
1%
#82a3b7
Blue
1%
Popular Heading Fonts
IBM Plex Sans Condensed
Sans Serif
MBLZ
Sans Serif
Libre Baskerville
Serif
Times New Roman
Serif
Open Sans
Sans Serif
Titillium Web
Sans Serif
Work Sans
Sans Serif
din-next-w01-light
Sans Serif
Arial CE
Sans Serif
futura-pt
Sans Serif
Average Brand Voice
Formality
76%
Humor
16%
Enthusiasm
52%
Technicality
66%
Warmth
40%
Confidence
81%
Urgency
40%
Exclusivity
36%
Nostalgia
20%
Rebellion
10%
Niche Stats
33
Total brands
22
With logos
15
Voice analyzed
4
With social
