Exchange Praha
The RulerServes Tourists and locals needing currency exchange services
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Exchange Praha anchors on Blue (#2a68a9) as their primary brand signal, paired with Red (#fe3535), and accented by Green. The palette leans warm — inviting and energetic.
#ffffff
Background
#000000
Background
#2a68a9
Primary
#fe3535
Secondary
#b9b7b5
Background
#7bdcb5
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Inter var (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Exchange Praha uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, clean, minimalist.
Combination Mark
rectangle
Icon + Text
4/10
Brand Character
Exchange Praha is authoritative and decisive, energetic and passionate.
third
middle_school
direct
Signature Words
Design Playbook
stock photography, cityscape
natural
full color
flat
top-fixed
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
Exchange Praha is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Exchange Praha. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: rectangle
Brand Codes
Prague Reference
The brand name and imagery prominently feature Prague, emphasizing its location and connection to the city.
Rose Madder
The color #d22c58 is used consistently for key elements like buttons and accents, creating a distinctive visual identity.
Inter var
The Inter var font is used for body text, providing a modern and readable feel.
Location-Based Naming
The brand name includes 'Praha' (Prague), clearly indicating the location of the exchange service.
Established Year
The footer displays a copyright year, suggesting a history of operation.
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