Currency Exchange
Brand identity analysis across 12 currency exchange brands in the financial services industry.
Dominant Colors
#014d95
Blue
8%
#134697
Blue
8%
#16639b
Blue
8%
#18206e
Blue
8%
#2a68a9
Blue
8%
#456dad
Blue
8%
#505c6d
Blue
8%
#898bbf
Blue
8%
#cbdfed
Blue
8%
#dc2626
Red
8%
#e2001a
Red
8%
#e66414
Orange
8%
Popular Heading Fonts
Arial
Sans Serif
Raleway
Sans Serif
Roboto
Sans Serif
Verdana
Sans Serif
objektiv-mk1
Sans Serif
Average Brand Voice
Formality
68%
Humor
9%
Enthusiasm
47%
Technicality
63%
Warmth
37%
Confidence
83%
Urgency
49%
Exclusivity
33%
Nostalgia
16%
Rebellion
5%
Niche Stats
12
Total brands
8
With logos
6
Voice analyzed
2
With social
