What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SOVVI anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#a0adb6), and accented by Orange. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#fdfeff
Background
#a0adb6
Secondary
#f4cc64
Accent
#242424
Text
#d6dbde
Background
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
SOVVI uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
SOVVI is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
Built on Webnode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and as a primary color throughout the website, specifically #155ba7.
Montserrat Flex
Used for headings and body text, providing a modern and clean feel.
SOVVI
The brand is identified by the acronym SOVVI.
Water splash
The use of close-up, high-speed photography of water splashes as a visual motif.
Oval logo
The logo is an oval shape with the brand name inside.
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