What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
SPGroup a.s. anchors on a vivid Blue (#022b5d) as their primary brand signal, paired with Blue (#667b92), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#022b5d
Primary
#667b92
Secondary
#b1b4b7
Accent
#262626
Text
#0d1b3e
Accent
#f7f8fa
Background
Typography
Headings set in Arial (a sans-serif — clean, modern, and optimized for digital), body in PT Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
SPGroup a.s. is formal and professional, authoritative and decisive.
third
college
formal
Signature Words
Design Playbook
business, corporate, stock
natural
full_color
flat
horizontal
rounded
balanced
image_carousel
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
SPGroup a.s. is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SPGroup a.s.. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Brand Codes
#012a5d
Used for primary buttons and highlights, providing a professional and trustworthy feel.
PT Sans
Used for headings and body text, providing a clean and readable look.
SPGroup
Short for Skupina podniků.
Social Media Intelligence
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