What Drives Them
Color Intelligence
Sport.cz anchors on Blue (#2d38c8) as their primary brand signal, paired with Blue (#b7bbf2), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#2d38c8
Primary
#b7bbf2
Secondary
#8088e7
Accent
#5760e0
Accent
#fefeff
Background
#060c38
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Sport.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Sport.cz is casual and conversational, authoritative and decisive, energetic and passionate — also urgent and action-driven.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on React, active on 3 social platforms, offers dark mode.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
Electric Blue
Used extensively throughout the site, specifically #2d38c8, conveying energy and excitement.
Montserrat
Used for headings, providing a modern and sporty feel.
s námi jste ve hře
Tagline used to engage the audience.
Abstract Football
A stylized, abstract shape resembling a football or soccer ball, enclosed within a curved, bracket-like form.
Social Media Intelligence
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