What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
SportVM.cz anchors on a vivid Blue (#00b0f1) as their primary brand signal, paired with Blue (#0085b6), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#00b0f1
Primary
#0085b6
Secondary
#005472
Accent
#002836
Accent
#000101
Text
#dddddd
Accent
Typography
Headings set in Verdana (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital).
Logo Anatomy
SportVM.cz uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, dynamic.
Combination Mark
abstract
Icon + Text
5/10
Brand Character
SportVM.cz is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Local market, headquartered in Velké Meziříčí, CZ.
CZ
Velké Meziříčí, CZ
local
cz
SportVM.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by SportVM.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
00B0F0
A bright blue color used in the logo and website design.
Arial
Used for headings and body text, providing a readable and clear feel.
Blocky S
A bold, sans-serif 'S' in white against a bright blue background, used as a logo.
Bowling Pin Burst
A cartoonish illustration of bowling pins arranged in a burst pattern around a bowling ball, set against a starry background.
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