Správa Pražského hradu
The Innocent“3. 3. 2026”
Serves Czech Citizens
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Správa Pražského hradu anchors on Blue (#184065) as their primary brand signal, paired with Blue (#bfc9d3), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#184065
Primary
#bfc9d3
Secondary
#4a6a88
Accent
#dde0e3
Accent
#7c94ab
Accent
#31506a
Accent
Typography
Headings set in RobotoSlab-Bold (a slab serif — bold and impactful, blending tradition with modern punch), body in RobotoSlab-Regular (a slab serif — bold and impactful, blending tradition with modern punch). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Správa Pražského hradu uses a combination mark — pairing symbol with wordmark for versatility. High complexity — rich in detail, potentially challenging at small sizes. Style: traditional, heraldic, governmental.
Combination Mark
shield
Icon + Text
7/10
Brand Character
Správa Pražského hradu is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
active on 5 social platforms.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: shield
Brand Codes
Prague Castle Blue
Dominant color in the website design, #184065
Roboto Slab
Used for headings, conveying authority and tradition.
Czech National Symbol
Represents Czech history, culture, and national identity.
Czech Coat of Arms
The Czech coat of arms, featuring lions and eagles, is prominently displayed as part of the brand identity.
Pražský Hrad Font
The use of a specific font for 'Pražský Hrad' (Prague Castle) creates a distinctive typographic element.
Social Media Intelligence
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