What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
STAY GOLDEN anchors on a vivid Yellow (#fcd92e) as their primary brand signal, paired with Yellow (#a58d1f), and accented by Yellow. The palette leans warm — inviting and energetic.
#fcd92e
Primary
#a58d1f
Secondary
#514512
Accent
#f6e8aa
Accent
#2d2c2d
Text
#75665b
Accent
Typography
Headings set in Abril FatFace (a display face — designed for headlines and visual impact), body in Montserrat Flex. 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
STAY GOLDEN uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
STAY GOLDEN is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
third
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2.
Market Presence
Local market, headquartered in Prague, CZ.
CZ
Prague, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Golden Yellow
Used extensively in the logo and website design, specifically #fcd82d.
Abril FatFace
Used for headings, creating a bold and luxurious feel.
Nejluxusnější solárium v Praze
Repeated phrase emphasizing luxury.
Stay Golden bottle
A black bottle with a gold filigree design and the hashtag #STAYGOLDEN printed on it.
Stay Golden logo
The words 'Stay Golden' in a bold, handwritten-style font, with 'NONSTOP SOLÁRIUM' in smaller letters below, all set against a yellow circle.
Tanning bed photo
A photo of a smiling woman in a tanning bed, holding a bottle of tanning lotion.
Tanning bed model
A young woman is shown smiling and holding a tanning product while lying in a tanning bed.
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