Beauty & Personal Care
Brand identity analysis across 17 beauty & personal care brands in the cosmetics industry.
Dominant Colors
#0032a1
Blue
23%
#9b826e
Orange
23%
#ffa600
Orange
23%
#239ceb
Blue
5%
#54b8c5
Blue
2%
#998a79
Orange
2%
#ff002b
Red
2%
#9c8c82
Orange
2%
#c3b8a9
Orange
2%
#3a3e90
Blue
2%
#cdaf8a
Orange
2%
#f3eacc
Yellow
2%
#f5dfa5
Orange
2%
#007cba
Blue
2%
#c4b5a2
Orange
2%
Popular Heading Fonts
Montserrat
Sans Serif
Helvetica W02 Bold
Sans Serif
Manrope
Sans Serif
EB Garamond
Serif
Raleway
Sans Serif
Open Sans
Sans Serif
Playfair Display
Serif
Verdana
Sans Serif
Alex Brush
Script
montserrat
Sans Serif
Average Brand Voice
Formality
58%
Humor
15%
Enthusiasm
66%
Technicality
40%
Warmth
66%
Confidence
74%
Urgency
37%
Exclusivity
36%
Nostalgia
41%
Rebellion
13%
Niche Stats
17
Total brands
14
With logos
15
Voice analyzed
10
With social
