Beiersdorf
The Creator“The Annual Report 2025 is now available.”
What Drives Them
Brings ideas to life. Values imagination and self-expression.
Color Intelligence
Beiersdorf anchors on a vivid Blue (#0032a1) as their primary brand signal, paired with Blue (#dbe0f0), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#0032a1
Primary
#dbe0f0
Secondary
#0000ff
Accent
#000272
Accent
#0059a4
Accent
#345b9f
Accent
Typography
Headings set in Helvetica W02 Bold (a sans-serif — clean, modern, and optimized for digital), body in Helvetica W02 Roman (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Beiersdorf uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Beiersdorf is formal and professional, authoritative and decisive.
first_plural
college
direct
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
multinational, based in XX.
XX
multinational
en
Beiersdorf is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Beiersdorf. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Beiersdorf Blue
Specific shade of blue (#0032a1) used in the logo and website design.
Helvetica
Used for headings and body text, creating a clean and readable feel.
Founding Year
Mention of founding year 1882.
Social Media Intelligence
More brands in Cosmetics
Explore other brands in this industry to compare visual identities.
