Online Retailer
Brand identity analysis across 6 online retailer brands in the cosmetics industry.
Dominant Colors
#8e1783
Pink
56%
#ffd228
Yellow
27%
#7fa445
Green
6%
#dfd2d8
Pink
6%
#faf6ec
Orange
6%
Popular Heading Fonts
Helvetica Neue
Sans Serif
Arial
Sans Serif
Libre Baskerville
Serif
Exo 2
Sans Serif
MyriadPro
Sans Serif
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Sans Serif
Average Brand Voice
Formality
53%
Humor
20%
Enthusiasm
76%
Technicality
37%
Warmth
67%
Confidence
75%
Urgency
48%
Exclusivity
27%
Nostalgia
26%
Rebellion
8%
Niche Stats
6
Total brands
5
With logos
6
Voice analyzed
4
With social
