Mrtvé moře doma
The Innocent“Vítáme Vás v prvním internetovém obchodě specializovaném pouze na výrobky, které obsahují minerály z Mrtvého moře.Jsme dovozci kosmetiky značky MALKI a výrobci kosmetiky značky J.D.S. a tomu odpovídaj”
Serves Individuals seeking natural skincare products
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Mrtvé moře doma anchors on Orange (#faf6ec) as their primary brand signal, paired with Blue (#1c2d33), and accented by Orange. The palette leans warm — inviting and energetic.
#faf6ec
Primary
#1c2d33
Secondary
#c1aea3
Accent
#7b0303
Accent
#98776a
Accent
#195936
Accent
Typography
Headings set in Exo 2 (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Mrtvé moře doma uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Mrtvé moře doma is authoritative and decisive, warm and approachable.
first_plural
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on Shoptet.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
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Primary Raster
Primary LogoBrand Codes
faf6ec
Light beige used for the background and some text elements.
Noto Sans
Used for headings and body text, providing a modern and clean look.
Minerály z Mrtvého moře
Highlights the unique ingredient.
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