Cosmetics

Skin Care

Brand identity analysis across 17 skin care brands in the cosmetics industry.

Dominant Colors

#84bc24

Green

20%

#72902a

Green

20%

#ecd9cc

Orange

20%

#d5a263

Orange

20%

#454862

Blue

2%

#614e45

Orange

2%

#bcc3cb

Blue

2%

#cfccc1

Yellow

2%

#d33a36

Red

2%

#d6b8cd

Pink

2%

#ecd3da

Pink

2%

#23233d

Blue

2%

#ff89b4

Pink

2%

#28283d

Blue

2%

#2a303f

Blue

2%

Popular Heading Fonts

Helvetica Neue

Sans Serif

Lobster

Display

neulis-neue

Sans Serif

Baskervville

Serif

PT Sans

Sans Serif

PT Serif

Serif

Playfair Display

Serif

Poppins

Sans Serif

Raleway

Sans Serif

Roboto

Sans Serif

Average Brand Voice

Formality

53%

Humor

16%

Enthusiasm

61%

Technicality

44%

Warmth

73%

Confidence

68%

Urgency

27%

Exclusivity

25%

Nostalgia

37%

Rebellion

10%

Niche Stats

17

Total brands

13

With logos

17

Voice analyzed

15

With social