Fitness

Fitness Club

Brand identity analysis across 12 fitness club brands in the fitness industry.

Dominant Colors

#017fc1

Blue

8%

#363c49

Blue

8%

#3c9e9d

Blue

8%

#693e3f

Red

8%

#84c664

Green

8%

#9cc6bb

Green

8%

#a0bec5

Blue

8%

#de7a7b

Red

8%

#ee7f00

Orange

8%

#f09b09

Orange

8%

#f2f0e9

Yellow

8%

#fafce4

Yellow

8%

Popular Heading Fonts

Helvetica

Sans Serif

HelveticaNeue-Light

Sans Serif

Montserrat Flex

Sans Serif

PT Sans

Sans Serif

Rajdhani

Sans Serif

Source Sans Pro

Sans Serif

Times New Roman

Serif

josefin slab

Slab Serif

Average Brand Voice

Formality

47%

Humor

27%

Enthusiasm

79%

Technicality

34%

Warmth

67%

Confidence

71%

Urgency

42%

Exclusivity

19%

Nostalgia

21%

Rebellion

13%

Niche Stats

12

Total brands

8

With logos

12

Voice analyzed

7

With social