Fitness Club Luky
The EverymanServes Adults seeking fitness and wellness services
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Fitness Club Luky anchors on Blue (#3c9e9d) as their primary brand signal, paired with Blue (#159f9e), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#3c9e9d
Primary
#159f9e
Secondary
#118482
Accent
#0d5c5c
Accent
#ffffff
Background
#16151d
Accent
Typography
Headings set in HelveticaNeue-Light (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fitness Club Luky uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fitness Club Luky is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
high_school
urgent
Signature Words
Design Playbook
Action, Candid
natural
full_color
flat
navbar
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Karlovy Vary, CZ.
CZ
Karlovy Vary, CZ
local
cs
Fitness Club Luky is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fitness Club Luky. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Teal (#3b9e9d)
Used in the logo and as a primary color, conveying a sense of energy and health.
Social Media Intelligence
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