Fitness

Brand identity analysis across 993 brands in the fitness industry.

Dominant Colors

#0097f5

Blue

18%

#6ea937

Green

12%

#1e40af

Blue

12%

#211551

Blue

5%

#054681

Blue

5%

#c90b0b

Red

5%

#e61f29

Red

5%

#0592d2

Blue

5%

#c52e36

Red

5%

#ebe6db

Orange

5%

#592467

Purple

5%

#7093ad

Blue

5%

#7bdcb5

Green

5%

#d1e5f4

Blue

5%

#007cba

Blue

3%

Popular Heading Fonts

Montserrat

Sans Serif

Montserrat Flex

Sans Serif

DM Sans

Sans Serif

Poppins

Sans Serif

Oswald

Sans Serif

Roboto

Sans Serif

Arial

Sans Serif

Raleway

Sans Serif

hurme

Sans Serif

Open Sans

Sans Serif

Average Brand Voice

Formality

44%

Humor

28%

Enthusiasm

80%

Technicality

39%

Warmth

68%

Confidence

76%

Urgency

46%

Exclusivity

22%

Nostalgia

18%

Rebellion

17%
Brand Map

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Niches in Fitness

Brands in Fitness

Industry Stats

993

Total brands

758

With logos

862

Voice analyzed

588

With social