Government

Archive

Brand identity analysis across 5 archive brands in the government industry.

Dominant Colors

#cc0000

Red

71%

#005288

Blue

7%

#2100ff

Blue

7%

#d61a29

Red

7%

#f4c1c4

Red

7%

Popular Heading Fonts

Avenir Next W00

Sans Serif

Montserrat

Sans Serif

Myriad Pro

Sans Serif

Segoe UI

Sans Serif

Average Brand Voice

Formality

86%

Humor

5%

Enthusiasm

28%

Technicality

86%

Warmth

24%

Confidence

91%

Urgency

11%

Exclusivity

39%

Nostalgia

37%

Rebellion

2%

Niche Stats

5

Total brands

4

With logos

5

Voice analyzed

3

With social