What Drives Them
Color Intelligence
Active Body anchors on a muted Pink (#eddeed) as their primary brand signal, paired with Pink (#800280), and accented by Pink. The palette leans warm — inviting and energetic.
#eddeed
Primary
#800280
Secondary
#9b3d9b
Accent
#000000
Text
#ffffff
Background
#be80be
Accent
Typography
Headings set in Space Grotesk (a sans-serif — clean, modern, and optimized for digital), body in Inter (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Active Body uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, abstract, geometric.
Combination Mark
abstract
Icon + Text
6/10
Brand Character
Active Body is authoritative and decisive, warm and approachable, energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
action, lifestyle
natural
full_color
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Kroměříž, CZ.
CZ
Kroměříž, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoPrimary shape: abstract
Brand Codes
#800280
A vibrant purple used for the logo and key elements.
Space Grotesk
Used for headings, providing a modern and bold look.
EMS
The brand heavily promotes EMS training.
Social Media Intelligence
ActiveBody, Kroměříž. 16 To se mi líbí. Místo, kde za pomoci moderní technologie EMS natrénujete celé tělo za pouhých 20 minut.
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