ARENA GYM
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
ARENA GYM anchors on a vivid Red (#ef3321) as their primary brand signal, paired with Red (#f6ced0), and accented by Red. The palette leans warm — inviting and energetic.
#ef3321
Primary
#f6ced0
Secondary
#333132
Text
#d51a21
Accent
#ec9598
Accent
#df575a
Accent
Typography
Headings set in Raleway (a sans-serif — clean, modern, and optimized for digital), body in proxima-nova (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARENA GYM uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, dynamic.
Combination Mark
circle
Icon + Text
6/10
Brand Character
ARENA GYM is authoritative and decisive, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
action, fitness, studio
studio
full_color
flat
horizontal
rounded
comfortable
slider
Digital Footprint
Built on WordPress, active on 1 social platform.
Market Presence
Local market, based in CZ.
CZ
local
cs
ARENA GYM is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARENA GYM. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#f12c1f
Bright red used for primary calls to action and highlights.
Proxima Nova
Modern and clean font used for headings and body text.
Fitness Praha 1 a 5
Repeated phrase emphasizing location and service.
Full-width Slider
Prominent use of a full-width slider on the homepage.
Spartan Helmet
The logo features a red Spartan helmet, symbolizing strength and discipline.
Social Media Intelligence
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