Fit&Fun
The JesterServes Young adults and children interested in fitness and cheerleading
What Drives Them
Finds joy in the moment. Connects through humor and lightheartedness.
Color Intelligence
Fit&Fun anchors on Blue (#17a6d9) as their primary brand signal, paired with Red (#cf261f), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#17a6d9
Primary
#cf261f
Secondary
#cfecf7
Accent
#3eb5df
Accent
#85d0eb
Accent
#24317a
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Fit&Fun uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Fit&Fun is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate and simply spoken and accessible.
first_plural
middle_school
playful
Signature Words
Design Playbook
natural
bright
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Ostrava, CZ.
CZ
Ostrava, CZ
local
cs
Fit&Fun is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Fit&Fun. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Vivid Blue
Used in the logo and as a primary accent color throughout the website.
Oswald Bold
Used for headings, creating a strong and energetic feel.
Fit & Fun
The brand name itself acts as a catchphrase, emphasizing enjoyment in fitness.
Social Media Intelligence
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