Afitness
The Everyman“LEKCE, KTERÉ TĚ BAVÍ A VÝSLEDKY, KTERÉ VIDÍŠ!”
Serves Adults seeking fitness classes and results
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Afitness anchors on Orange (#f2e2d8) as their primary brand signal, paired with Blue (#0097f5), and accented by Red. The palette leans warm — inviting and energetic.
#f2e2d8
Primary
#0097f5
Secondary
#403b3a
Text
#836a66
Accent
#fdfeff
Background
#cea89e
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Afitness uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Afitness is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
second
middle_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Webnode.
Market Presence
Local market, headquartered in Pribram, CZ.
CZ
Pribram, CZ
local
cs
Afitness is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Afitness. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Afitness Blue
Used for primary buttons and accents throughout the site.
Abril FatFace
Used for headings, creating a bold and impactful visual.
LEKCE, KTERÉ TĚ BAVÍ A VÝSLEDKY, KTERÉ VIDÍŠ!
Tagline emphasizing enjoyment and visible results.
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