AHAVA logo

AHAVA

The Innocent

KOSMETIKA Z MRTVÉHO MOŘE

Cosmetics·Skin Care·ahavacentrum.cz

Serves Women seeking high-quality skincare products

Arialnaturalscientificluxuriousauthentic11/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

natural ingredientsscientific innovationskin healthenvironmental responsibility

Color Intelligence

AHAVA anchors on Orange (#d3b977) as their primary brand signal, paired with Orange (#58463c), and accented by Gray. The palette leans cool — projecting trust and professionalism.

#d3b977

Primary

#58463c

Secondary

#c6ccca

Accent

#f8f9f8

Background

#034e48

Accent

#216465

Accent

cool palette(2w/4c)Orange · Gray · Blue

Typography

Headings set in var(--template-headings-font) (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
ArialBodySans Serif
Aa
var(--template-headings-font)HeadingsSans Serif
Aa
var(--template-font)secondary_headingSans Serif
Aa
RalewaynavigationSans Serif

Logo Anatomy

AHAVA uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: minimalist, clean, modern.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

minimalistcleanmodern

Brand Character

AHAVA is authoritative and decisive, technically detailed.

Confidence
80%
Technicality
70%
Enthusiasm
65%
Warmth
60%
Exclusivity
55%
Voice Person

third

Reading Level

high_school

CTA Style

direct

Signature Words

kosmetikamrtvéhomoře

Design Playbook

Photography

product-focused, natural

Lighting

natural

Color Treatment

realistic

Icons

flat

Navigation

dropdown

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

Built on Shoptet, active on 1 social platform.

Built withShoptet
Social
instagram

Market Presence

Nationwide presence, based in IL.

Origin

IL

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
minimalistcleanmodern

Brand Codes

Sea Green

Signature ColorSupporting

Used in the logo and accents, #5a7270

Consistency80%
WebsiteSocial
ActiveOccasional

Dead Sea Minerals

Proprietary IngredientSupporting

Focus on cosmetics from the Dead Sea.

Consistency90%
WebsiteAdvertisingSocial
ActiveOccasional

AHAVA font

Typography CodeSupporting

The AHAVA logo uses a distinctive sans-serif font with sharp angles and a luxurious, slightly metallic gold color.

Consistency90%
Website
ActiveOccasional

Dead Sea product shots

Photography Style CodeSupporting

Product photography features natural textures and tones reminiscent of the Dead Sea, often incorporating marble-like surfaces and a bright, clean aesthetic.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Instagram

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