FITCENTRUM AKTIV SPORT
The Everyman“Přijďte si zacvičit a načerpat energii do fitness centra Aktiv Sport v Žatci.”
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
FITCENTRUM AKTIV SPORT anchors on a vivid Blue (#0097f5) as their primary brand signal, paired with Blue (#757e8f), and accented by Gray. The palette leans cool — projecting trust and professionalism.
#0097f5
Primary
#585056
Accent
#757e8f
Secondary
#fdfeff
Background
#1d3454
Accent
#3295e7
Accent
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
FITCENTRUM AKTIV SPORT uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
FITCENTRUM AKTIV SPORT is casual and conversational, authoritative and decisive, energetic and passionate — also simply spoken and accessible.
first_plural
middle_school
direct
Signature Words
Design Playbook
Digital Footprint
Built on Webnode 2, active on 2 social platforms.
Market Presence
Local market, headquartered in Žatec, CZ.
CZ
Žatec, CZ
local
cs
FITCENTRUM AKTIV SPORT is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by FITCENTRUM AKTIV SPORT. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#f60765
Bright pink used for accents and calls to action.
Aktiv Sport
Simple, action-oriented name.
AKTIV SPORT logo
The logo features the word "AKTIV" in a stylized, slanted font with a bold, pink color, and the word "SPORT" in a smaller, simpler font below it.
Social Media Intelligence
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