AS FITNESS
The EverymanServes Local residents interested in fitness and group exercise
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
AS FITNESS anchors on a muted Green (#39402b) as their primary brand signal, paired with Yellow (#777846), and accented by Yellow. The palette leans cool — projecting trust and professionalism.
#39402b
Primary
#777846
Secondary
#c0b332
Accent
#bfc2c4
Accent
#232a35
Accent
#e3e1e8
Accent
Typography
Headings set in Montserrat (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AS FITNESS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AS FITNESS is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
urgent
Signature Words
Design Playbook
Action, Fitness, Studio
studio
full_color
flat
horizontal
rounded
comfortable
image_carousel
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Local market, headquartered in Nový Jičín, CZ.
CZ
Nový Jičín, CZ
local
cs
AS FITNESS is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by AS FITNESS. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
F0DD39
Used for primary buttons and accents, creating an energetic and motivating feel.
Roboto
Used for body text, providing a modern and readable look.
Social Media Intelligence
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