ARYAMA
The InnocentServes Yoga enthusiasts and environmentally conscious consumers
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
ARYAMA anchors on a muted Orange (#c7bfb7) as their primary brand signal, paired with Orange (#a69a91), and accented by Orange. The palette leans warm — inviting and energetic.
#1e1e1b
Text
#c7bfb7
Primary
#fafafa
Background
#a69a91
Secondary
#614c39
Accent
#000000
Background
Typography
Headings set in Source Serif 4 (a serif — evoking tradition, authority, and print heritage), body in Mulish (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
ARYAMA uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
ARYAMA is authoritative and decisive, warm and approachable, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
Built on WordPress, active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
ARYAMA is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by ARYAMA. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#1c1c1b
Used for text and background elements, creating a natural and grounding feel.
Mulish
Used for headings and body text, providing a modern and readable experience.
Yoga-related names
Brand and product names related to yoga and nature.
Lotus-sun symbol
A stylized lotus flower with sun rays emanating from the top, used as a logo and recurring motif.
ARYAMA font
The brand name 'ARYAMA' is written in a specific font that is used consistently.
Natural product photography
Products are photographed in natural settings, often with plants and natural light, creating a calm and organic feel.
Social Media Intelligence
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