Atuelle
The RulerServes Professional cosmeticians and skincare specialists
What Drives Them
Organized and dependable. Creates order and stability.
Color Intelligence
Atuelle anchors on Blue (#262363) as their primary brand signal, paired with Blue (#000069), and accented by Blue. The palette balances warm and cool tones.
#262363
Primary
#000069
Secondary
#437ad2
Accent
#3c312d
Accent
#c3b7b0
Accent
#b2816c
Accent
Typography
Headings set in Sablona-STYLE (a display face — designed for headlines and visual impact), body in Source Sans Pro (a sans-serif — clean, modern, and optimized for digital). 5 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Atuelle uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Atuelle is authoritative and decisive.
third
high_school
direct
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, headquartered in Prague, CZ.
CZ
Prague, CZ
national
cs
Atuelle is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Atuelle. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Blue
Used in the logo and website headers.
Sablona-STYLE
Used for headings, giving a modern, slightly stencil-like feel.
Brand + Product Type
Naming products by combining the brand name with the product type.
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