What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Avon Anew anchors on Pink (#f16dc0) as their primary brand signal, paired with Orange (#f5c25b), and accented by Gray. The palette leans warm — inviting and energetic.
#f16dc0
Primary
#c4bfc2
Accent
#fcfbfc
Background
#424242
Text
#f5c25b
Secondary
#cccfd5
Accent
Typography
Avon Anew uses Nunito Sans across both headings and body — a sans-serif — clean, modern, and optimized for digital. Single-font system — disciplined and consistent.
Logo Anatomy
Avon Anew uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Avon Anew is authoritative and decisive, warm and approachable, energetic and passionate — also simply spoken and accessible.
third
middle_school
soft
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Pink #f16dc0
Used for key elements and accents, conveying femininity and beauty.
Nunito Sans
Used for headings and body text, providing a modern and readable appearance.
Anew
Product line naming convention.
Anew font
The 'Anew' wordmark uses a specific sans-serif font, with a pink 'A' and the rest in black.
Refill packaging
The refill packaging for the serums has a distinctive design with a clear tube and a white label with the Anew logo and product information.
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