AZ FITNESS
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
and accented by Gray. The palette leans cool — projecting trust and professionalism.
#3e4041
Text
#cdcece
Accent
#f5f5f6
Background
#aaa39e
Accent
#716e6c
Accent
#14181a
Text
Typography
Headings set in Montserrat Flex (a sans-serif — clean, modern, and optimized for digital), body in Noto Sans JP (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
AZ FITNESS uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
AZ FITNESS is authoritative and decisive, energetic and passionate.
third
high_school
direct
Signature Words
Design Playbook
Action, Candid
natural
full_color
flat
horizontal
rounded
comfortable
image
Digital Footprint
Built on Webnode 2, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
cs
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Logo Variants
Primary Raster
Primary LogoBrand Codes
#e9322d
Red color used for accents and highlights.
Montserrat Flex
Modern and clean font used for headings and body text.
AZ
The brand name is an acronym.
Fitness lifestyle
The website features lifestyle photography of people working out in the gym.
Social Media Intelligence
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