BABOR
The RulerServes Affluent women seeking high-quality skincare solutions
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
and accented by Gray. The palette leans warm — inviting and energetic.
#dedede
Accent
#fcfcfc
Background
#6b6766
Background
#363231
Text
#000000
Background
#a29b9b
Accent
Typography
Headings set in BaborLg (a sans-serif — clean, modern, and optimized for digital), body in notoserifregular (a serif — evoking tradition, authority, and print heritage). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BABOR uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BABOR is formal and professional, authoritative and decisive.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
multinational, based in XX.
XX
multinational
cs
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Logo Variants
Primary SVG
Primary LogoBrand Codes
efdad8
Light pink, used for backgrounds and accents.
BaborLg
Custom font used for headings, conveying a sense of luxury.
Clean, bright, product-focused
High-quality images of products with a focus on detail and clarity.
BABOR font
The BABOR logo uses a distinctive, bold sans-serif font with slightly rounded terminals, giving it a modern yet approachable feel.
Product close-ups
The website features close-up product photography with soft lighting and a focus on texture and detail, often set against a neutral or pastel background.
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