BESTÉE
The Ruler“Součást Regal Pharmacy. Kurátorský výběr kolagenů, kosmetiky a edukace.”
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
BESTÉE anchors on Orange (#9f8750) as their primary brand signal, paired with Yellow (#baaf6e), and accented by Blue. The palette leans warm — inviting and energetic.
#9f8750
Primary
#1b1b19
Text
#baaf6e
Secondary
#000000
Background
#1a1937
Accent
#ffffff
Background
Typography
Headings set in Bitter (a serif — evoking tradition, authority, and print heritage), body in Lato (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
BESTÉE uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
BESTÉE is authoritative and decisive, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
Digital Footprint
active on 2 social platforms.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Logo Variants
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Primary Raster
Primary LogoBrand Codes
Gold
Used as a primary accent color, conveying luxury and quality.
Lato
Used for headings and body text, providing a modern and readable feel.
RF HOUSE – dům značek královské farmacie
Tagline emphasizing the brand's association with royal pharmacy.
Premium Collagen
Emphasis on premium collagen products.
Crown
A stylized crown icon is placed above the letters 'RF'.
RF Font
The letters 'RF' are displayed in a unique, stylized font.
Social Media Intelligence
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