Carpe Diem - Mercová Lucie
The EverymanServes Adults interested in fitness and healthy lifestyle
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
Carpe Diem - Mercová Lucie anchors on Pink (#faecf1) as their primary brand signal, paired with Red (#f34e51), and accented by Pink. The palette leans warm — inviting and energetic.
#faecf1
Primary
#f34e51
Secondary
#c53ca6
Accent
#fea357
Accent
#6b49c7
Accent
#ee9c23
Accent
Typography
Headings set in Roboto (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Carpe Diem - Mercová Lucie uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Carpe Diem - Mercová Lucie is authoritative and decisive, energetic and passionate, simply spoken and accessible.
third
high_school
direct
Signature Words
Design Playbook
natural
full_color
horizontal
rounded
comfortable
image
Digital Footprint
Built on WordPress.
Market Presence
Local market, headquartered in Karlovy Vary, CZ.
CZ
Karlovy Vary, CZ
local
cs
Carpe Diem - Mercová Lucie is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Carpe Diem - Mercová Lucie. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#f34e51
Bright red used for key elements, conveying energy and excitement.
Carpe Diem
The brand name itself is a well-known phrase meaning 'seize the day'.
Oswald
Used for headings, providing a bold and modern look.
Activity-based
Services are named after the specific exercise or activity (pilates, aerobik, jóga).
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