Celní správa ČR logo

Celní správa ČR

The Ruler

Celní správa ČR

Government·Government Agency·est. 1999·celnisprava.cz

Serves Citizens and businesses involved in international trade

So:hneReliableAuthoritativeProfessionalTransparent11/12 intel

What Drives Them

👑
The Ruler

Organized and dependable. Creates order and stability.

IntegrityAccountabilityEfficiencyPublic Service

Color Intelligence

Celní správa ČR anchors on a vivid Blue (#0559fa) as their primary brand signal, paired with Blue (#273e60), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#0559fa

Primary

#051a4c

Background

#273e60

Secondary

#c9d1da

Accent

#345faa

Accent

#ffffff

Background

cool palette(1w/5c)Blue

Typography

Headings set in Segoe UI (a sans-serif — clean, modern, and optimized for digital), body in So:hne (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.

Aa
So:hneBodySans Serif
Aa
ArialUISans Serif
Aa
Segoe UIHeadingsSans Serif
Aa
Google Sanssecondary_headingSans Serif

Logo Anatomy

Celní správa ČR uses a wordmark — the brand name IS the logo, relying on typography alone. Minimal complexity — clean and scalable across all touchpoints. Style: formal, governmental.

Type

Wordmark

Primary Shape

rectangle

Contains

Text

Complexity

3/10

formalgovernmental

Brand Character

Celní správa ČR is formal and professional, authoritative and decisive, cool and detached — also technically detailed.

Formality
95%
Confidence
95%
Technicality
80%
Exclusivity
50%
Urgency
20%
Voice Person

third

Reading Level

college

CTA Style

formal

Signature Words

CelníSpráva

Design Playbook

Photography

official, informational

Lighting

daylight

Color Treatment

full_color

Icons

flat

Navigation

top_navigation

Call to Action

rounded

Spacing

balanced

Hero Approach

image

Digital Footprint

active on 3 social platforms.

Social
facebooktwitteryoutube

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

Celní správa ČR is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Celní správa ČR. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →

Logo Variants

Primary SVG logo

Primary SVG

Primary Logo
Wordmark
Text

Primary shape: rectangle

Complexity30%
formalgovernmental

Brand Codes

051a4c

Signature ColorSupporting

Dark blue used for the header and key elements, conveying authority.

Consistency90%
WebsiteSocial
ActiveOccasional

So:hne

Typography CodeSupporting

Used for headings, providing a modern and official look.

Consistency85%
Website
ActiveOccasional

ČR

Acronym CodeSupporting

The brand is part of the Czech Republic government.

Consistency95%
WebsiteAdvertisingSocial
ActiveOccasional

Rounded Square Logo

Signature ShapeSupporting

The logo features a rounded square shape with the letters 'CS' inside, representing the brand's initials.

Consistency90%
Website
ActiveOccasional

Lifestyle Imagery

Photography Style CodeSupporting

The website uses lifestyle imagery featuring people in relevant scenarios, such as a traveler with luggage and a businessman with a hardhat, to represent different customer segments.

Consistency80%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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