Government Agency
Brand identity analysis across 13 government agency brands in the government industry.
Dominant Colors
#2e5187
Blue
18%
#2b75b3
Blue
14%
#2e8495
Blue
13%
#003e80
Blue
12%
#0077d2
Blue
12%
#42342e
Orange
12%
#01659f
Blue
5%
#0559fa
Blue
5%
#014f9f
Blue
4%
#354186
Blue
1%
#f9cb06
Yellow
1%
#1e5e44
Green
1%
Popular Heading Fonts
Roboto
Sans Serif
Helvetica Neue
Sans Serif
Arial CE
Sans Serif
Roboto Condensed
Sans Serif
MyriadPro
Sans Serif
Segoe UI
Sans Serif
Atyp Display
Display
RobotoCondensed
Condensed
Trebuchet MS
Sans Serif
Average Brand Voice
Formality
84%
Humor
6%
Enthusiasm
27%
Technicality
72%
Warmth
37%
Confidence
84%
Urgency
30%
Exclusivity
42%
Nostalgia
24%
Rebellion
6%
Niche Stats
13
Total brands
11
With logos
13
Voice analyzed
10
With social
