Český úřad pro zkoušení zbraní a střeliva
The Innocent“Český úřad pro zkoušení zbraní a střeliva - oficiální stránky.”
What Drives Them
Values simplicity and honesty. Trusted for being genuine.
Color Intelligence
Český úřad pro zkoušení zbraní a střeliva anchors on Green (#1e5e44) as their primary brand signal, paired with Yellow (#c2b975), and accented by Gray. The palette leans warm — inviting and energetic.
#f3f3f3
Background
#1e5e44
Primary
#c2b975
Secondary
#dbdbdb
Accent
#787878
Accent
#c1c1c1
Accent
Typography
Headings set in Trebuchet MS (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Brand Character
Český úřad pro zkoušení zbraní a střeliva is formal and professional, authoritative and decisive, cool and detached — also technically detailed.
third
college
formal
Signature Words
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
cs
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Brand Codes
Forest Green
Used for accents and highlights, conveying a sense of authority and trust.
Trebuchet MS
Used for headings, providing a distinctive and readable appearance.
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