City Flex Gym
The EverymanWhat Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
City Flex Gym anchors on a muted Red (#453035) as their primary brand signal, paired with Red (#ce393f), and accented by Gray. The palette leans warm — inviting and energetic.
#453035
Primary
#ce393f
Secondary
#5c575b
Accent
#7a747c
Accent
#1a161a
Background
#ffffff
Background
Typography
Headings set in din-next-w01-light (a sans-serif — clean, modern, and optimized for digital), body in Arial (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
City Flex Gym uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
City Flex Gym is casual and conversational, authoritative and decisive, warm and approachable — also energetic and passionate.
first_plural
high_school
urgent
Signature Words
Design Playbook
Digital Footprint
Built on Wix, active on 3 social platforms.
Market Presence
Local market, based in CZ.
CZ
local
cs
City Flex Gym is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by City Flex Gym. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
posilovně zdraví i ducha!
Tagline emphasizing both physical and mental well-being.
Crimson
Used for key accents and calls to action.
Red sans-serif
The gym name is written in a bold, red, sans-serif font.
Barbell icon
The 'I' in 'CITY' is replaced with a barbell icon.
Social Media Intelligence
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