CrossFit MadMan
The EverymanServes Adults interested in CrossFit training
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CrossFit MadMan anchors on a vivid Blue (#10ace2) as their primary brand signal, paired with Blue (#a7c4cd), and accented by Blue. The palette leans cool — projecting trust and professionalism.
#10ace2
Primary
#52504f
Background
#dcdfdf
Background
#a7c4cd
Secondary
#6ecaeb
Accent
#191d24
Background
Typography
Headings set in dinneuzeitgroteskltw01-_812426 (a sans-serif — clean, modern, and optimized for digital), body in open sans condensed (a sans-serif — clean, modern, and optimized for digital). 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CrossFit MadMan uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
CrossFit MadMan is casual and conversational, authoritative and decisive, energetic and passionate — also urgent and action-driven.
third
high_school
urgent
Signature Words
Design Playbook
Action, Fitness, Candid
natural
full_color
flat
header
rounded
loose
image
Digital Footprint
Built on Wix, active on 2 social platforms.
Market Presence
Local market, headquartered in Brno, CZ.
CZ
Brno, CZ
local
en
CrossFit MadMan is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CrossFit MadMan. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
Dark Gray
Used as the primary background color, creating a strong and edgy feel.
DIN Neuzeit Grotesk
Used for headings, providing a modern and athletic look.
MadMan
The brand name itself suggests intensity and dedication.
Handstand Figure
A silhouette of a person doing a handstand is used as a mascot.
MAD MAN Bold Font
The words "MAD MAN" are written in a bold, sans-serif font, often stacked vertically.
Social Media Intelligence
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