CrossFit Plzeň
The EverymanServes Adults interested in fitness and CrossFit
What Drives Them
Relatable and down-to-earth. Connects through belonging.
Color Intelligence
CrossFit Plzeň anchors on a vivid Yellow (#fce322) as their primary brand signal, paired with Yellow (#ffff00), and accented by Green. The palette leans warm — inviting and energetic.
#fce322
Primary
#ffff00
Secondary
#ffffff
Background
#7bdcb5
Accent
#000000
Background
#eeeeee
Accent
Typography
Headings set in Oswald (a sans-serif — clean, modern, and optimized for digital), body in Poppins (a sans-serif — clean, modern, and optimized for digital). 6 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
CrossFit Plzeň uses a combination mark — pairing symbol with wordmark for versatility. Moderate detail — balancing distinctiveness with versatility. Style: modern, geometric, bold.
Combination Mark
circle
Icon + Text
6/10
Brand Character
CrossFit Plzeň is casual and conversational, authoritative and decisive, energetic and passionate.
second
middle_school
urgent
Signature Words
Design Playbook
action, candid, fitness
natural
saturated
flat
dropdown
rounded
comfortable
image
Digital Footprint
Built on WordPress, active on 3 social platforms.
Market Presence
Local market, headquartered in Plzeň, CZ.
CZ
Plzeň, CZ
local
cs
CrossFit Plzeň is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by CrossFit Plzeň. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoPrimary shape: circle
Brand Codes
#fce322
Bright yellow used for accents and calls to action.
Oswald
Used for headings, conveying strength and modernity.
Action shots
Photos of people exercising with high intensity.
Přijď si to zkusit!
Repeated call to action to try CrossFit.
Sigma-C shape
A stylized yellow shape that resembles a combination of the Greek letter Sigma and the letter C.
Social Media Intelligence
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