Daniela Mlchová
The Sage“Osobní trenérka”
Serves Individuals seeking personal fitness training, including pregnant women and postpartum mothers.
What Drives Them
Seeks truth. Wins through knowledge and informed perspective.
Color Intelligence
The palette leans cool — projecting trust and professionalism.
#000000
Background
#78797f
Background
#3b393f
Text
#1b1b1e
Text
#cfcfd1
Background
#5a5d67
Background
Typography
Headings set in Lora (a serif — evoking tradition, authority, and print heritage), body in Open Sans (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast.
Logo Anatomy
Daniela Mlchová uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Design Playbook
Digital Footprint
.
Market Presence
Nationwide presence, based in CZ.
CZ
national
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Logo Variants
Primary Raster
Primary LogoBrand Codes
Daniela Mlchová
The website features a photo of Daniela Mlchová, the personal trainer, prominently on the homepage.
Fitness Lifestyle Photography
The website uses lifestyle photography featuring Daniela Mlchová in a fitness-related setting, suggesting a focus on health and wellness.
Candid Fitness Lifestyle
The website uses a photography style that features Daniela in a natural, fitness-oriented setting, suggesting a focus on authentic and healthy living.
Products & Business
Cvičení v těhotenství
Do kondice po porodu
Dárkové poukazy
Jídelníček
Osobní trénink
Tréninkový plán
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