Elema.cz logo

Elema.cz

The Innocent

Elema - přírodní kosmetika jak ji neznáte

Cosmetics·Skin Care·elema.cz

Serves Individuals seeking natural and sustainable skincare products

RobotoNaturalSustainableAuthenticGentle10/12 intel

What Drives Them

🌿
The Innocent

Values simplicity and honesty. Trusted for being genuine.

Natural IngredientsSustainabilityEthical PracticesSkin Health

Color Intelligence

Elema.cz anchors on a vivid Green (#91d000) as their primary brand signal, paired with Yellow (#ffff00), and accented by Blue. The palette leans cool — projecting trust and professionalism.

#91d000

Primary

#ffff00

Secondary

#dee2e6

Accent

#212529

Accent

#343a40

Accent

#f8f9fa

Background

cool palette(1w/4c)Green · Yellow · Blue

Typography

Headings set in Roboto Condensed (a sans-serif — clean, modern, and optimized for digital), body in Roboto (a sans-serif — clean, modern, and optimized for digital). 3 typeface families in play — a richer, more layered typographic system.

Aa
RobotoBodySans Serif
Aa
Roboto CondensedHeadingsSans Serif
Aa
SFMono-RegularUIMonospace

Logo Anatomy

Moderate detail — balancing distinctiveness with versatility. Style: natural, organic, minimalist.

Type

icon_symbol

Primary Shape

circular

Contains

Icon + Text

Complexity

4/10

naturalorganicminimalist

Brand Character

Elema.cz is authoritative and decisive, warm and approachable, energetic and passionate.

Warmth
85%
Enthusiasm
80%
Confidence
75%
Technicality
50%
Formality
40%
Voice Person

third

Reading Level

high_school

CTA Style

soft

Signature Words

přírodníkosmetika

Design Playbook

Photography

product, lifestyle

Lighting

natural

Color Treatment

natural

Icons

flat

Navigation

horizontal

Call to Action

rounded

Spacing

moderate

Hero Approach

image

Digital Footprint

Built on WordPress, active on 1 social platform.

Built withWordPress
Social
facebook

Market Presence

Nationwide presence, based in CZ.

Origin

CZ

Market Scope

national

Languages

cs

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Logo Variants

Primary Raster logo

Primary Raster

Primary Logo
Icon Symbol
IconText

Primary shape: circular

Complexity40%
naturalorganicminimalist

Brand Codes

Lime Green

Signature ColorSupporting

Used for the logo and accents, creating a natural and fresh feel.

Consistency80%
WebsiteSocial
ActiveOccasional

Roboto

Typography CodeSupporting

Used for body text, providing a clean and modern look.

Consistency90%
Website
ActiveOccasional

Interlocking Loops

Signature ShapeSupporting

A green circular icon featuring four interlocking loops, resembling a stylized clover or Celtic knot.

Consistency90%
Website
ActiveOccasional

Elema Script

Typography CodeSupporting

The brand name 'Elema' is written in a distinctive, flowing green script font.

Consistency90%
Website
ActiveOccasional

Social Media Intelligence

Facebook

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