Payot.cz
The Ruler“Payot Paris”
Serves Women seeking high-quality skincare products
What Drives Them
Commands authority and sets the standard for the category.
Color Intelligence
Payot.cz anchors on Red (#fbdeda) as their primary brand signal, and accented by Gray. The palette leans warm — inviting and energetic.
#000000
Background
#e6e6e6
Accent
#232323
Text
#f6f6f6
Background
#434343
Text
#fbdeda
Primary
Typography
Headings set in Playfair Display (a serif — evoking tradition, authority, and print heritage), body in Manrope (a sans-serif — clean, modern, and optimized for digital). This serif/sans pairing creates classic typographic contrast. 4 typeface families in play — a richer, more layered typographic system.
Logo Anatomy
Payot.cz uses a combination mark — pairing symbol with wordmark for versatility.
Combination Mark
Icon + Text
Brand Character
Payot.cz is authoritative and decisive, energetic and passionate.
third
high_school
soft
Signature Words
Design Playbook
product, lifestyle
natural
full_color
line
dropdown
rounded
comfortable
image
Digital Footprint
Built on PrestaShop, active on 1 social platform.
Market Presence
Nationwide presence, headquartered in Dobrovíz u Prahy, CZ.
FR
Dobrovíz u Prahy, CZ
national
cs
Payot.cz is a trademark of its respective owner. Bivernado is not affiliated with, endorsed by, or sponsored by Payot.cz. All brand data shown here is collected from publicly available sources and analyzed for informational and research purposes under fair use principles. Request removal →
Logo Variants
Primary Raster
Primary LogoBrand Codes
#fbdeda
Light pink used as a background color for product sections.
Playfair Display
Used for headings, conveying elegance and sophistication.
Minimalist Packaging
Clean, white packaging with simple typography.
Product Series Names
Naming products by series (e.g., 'Hydra 24+').
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